Advertising News and Know-How
Children in the West African country of Sierra Leone walk up to nine miles to get to school – on dirt paths lined with deadly snakes, through monsoons, in 100-degree heat with little to no drinking water, past abandoned diamond mines filled with malaria-ridden water, and down roads dominated by sexual predators. Then, after their last class, they have to walk home. Support 9milescroll.com this #GivingTuesday. …
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Anyone who works in sales, advertising, or media knows that referrals are worth their weight in gold. In the continual slog for new business, a referral from a colleague is often the door opener to real opportunity. Mark Sneider, president of agency business-development firm RSW/US, writing a guest piece for Adweek, argues that referrals in the agency business are fast sliding into oblivion. In 2007, 94 …
Continue Reading about The Not So Mysterious Case of The Disappearing Referral →
Holidays are full of travel, family, food, and for many people today, an unending stream of social media updates to their "smart" phone appendage. Sadly, this is where politics and the weight of the world can creep in. Tessa Films in Chicago believes we can put our phones down for the betterment of America and a more enjoyable holiday. https://youtu.be/qumkBh5GWps According to Reel Chicago, "A Holiday Wish" …
Grocery store advertising is the home of coupons, free-standing inserts, and shelf-talkers—not the stuff that drives most ad people to work in the morning. That being said, advertising that truly connects with people is about finding an opportunity where none existed before. Lowes Foods and Winston-Salem ad agency, The Variable, are finding ways break through the typical grocery store clutter. The chain's new …
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The Martin Agency's sexual harassment scandal is bad. It's also the tip of the dick in an industry long overdue for reform. Suzanne Vranica, a reporter at The Wall Street Journal, spoke to some of the women who once worked for the Martin Agency, where they were sexually harassed by the agency's former chief creative officer, Joe Alexander. In 2011, Mr. Alexander made several unwanted advances toward a female …
The corporate takeover of our federal lands is a flashpoint issue for many in the West. In a region that relies on tourism dollars, favoring oil and gas exploration over the majesty of nature is bad policy precipitating economic disaster and loss of precious habitat for the wild creatures. In response to the Trump administration’s recent attacks on public lands and as the House considers multiple pieces of …
Continue Reading about Naming Names And Pointing Fingers—The Battle For Public Lands Is Heating Up →
When Belgian foreign correspondent Rudi Vranckx reported on the liberation of Mosul last June, he met Nabeel Atraqchi. Nabeel’s music school had been destroyed completely during the occupation by Islamic State, who think playing music is sinful. Almost all musical instruments were destroyed, and the musicians were persecuted. https://youtu.be/31zXeA-PO5E The injustice that journalists see is one hell of an …
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Interpublic named Kristen Cavallo as the first female chief executive officer of the Martin Agency in Richmond. Cavallo, most recently U.S. chief strategy and growth officer at MullenLowe in Boston, will succeed current CEO Matt Williams, effective immediately. The leadership change comes in the middle of a sexual harassment shakedown that is impacting Martin Agency directly, the ad industry, the production …
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