Leo Burnett is doing something smart on Instagram. The agency is using the platform to showcase its people in their natural settings. The images, like most photos on Instagram, are not from a formal photo shoot. They're casual snapshots, supported in some cases by Q+A in the comments. For example, creative director Scott Smith, in response to a question says, "The best creative always comes out of one idea building …
Add Primary Research To Your Pitch; Win the Pitch
Did you know that 70 percent of marketers expect primary research when receiving new agency pitches? In related news, 89 percent of agency pros that win new business pitches more than half the time use primary research when developing their pitch. The stats above available in a new report from Vennli, which wants to help agencies solve the problem. There's no mention in their report about the need to …
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Chocolate-Covered Berries Meet Flowers, Flowers, Chocolate-Covered Berries
This Valentine’s Day, FTD Companies’ gifting brands ProFlowers and Shari’s Berries have come together to form the “Perfectly Paired Collection,” an assortment of fresh flowers and gourmet dipped berries and sweets, combined and delivered in one gift box. https://youtu.be/X3C1ysV2ONM Sending flowers and candy on Valentine's Day is conventional, or "inside the box." But maybe that's okay. It's not always about …
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Is Advertising Radical Enough? Weigel Weighs In
“Is advertising radical enough?” Martin Weigel, Head of Planning at Wieden+Kennedy Amsterdam since 2009 was asked to present answers to this non-rhetorical question. He came up with 80 answers, all pithy, and all on point. Weigel's radical vision is laid out in black and white on his website for all to see. Okay! Any questions? When you're a serious ad person, your first item of business is to free …
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Content Creation Agency, PIA, Purchased
The PIA Agency, an award-winning creative content agency with offices in Portland (OR), San Francisco and San Diego, has been acquired by CreativeDrive, a Bertram Capital portfolio company headquartered in New York City. PIA produces a wide range of advertising, digital, mobile and web content for clients which have included: HP Inc., Hewlett Packard Enterprise, DreamWorks, PepsiCo Blizzard, Petco and Sony. Here's …
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New Organic Life Mist Gets Musical Boost from Art Rock Outfit, YACHT
Product launches are such difficult affairs. When the new product is Kibu — One for All Life Mist (which SOLD OUT within seconds of being introduced this week) the process is even harder. Nevertheless, YACHT makes it look easy. https://youtu.be/p95_rB6WPc8 Typically, a rock band uses their music video to "sell" their song. Placing an actual product inside your video is an interesting variation on a theme. …
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Norwegian Taco Subs Come With A Crunch
I'm not a fan of pre-roll. No one is. Nevertheless, if you're going to go there, you need to understand what works while you're holding people hostage. To promote their Taco Sub—the first sub ever to make a distinguished sound when you eat it—Subway Norway and McCann Stockholm built a narrative around "Good cracks vs. Bad cracks". When done right, even a film about a sandwich can become truly unskippable. …
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#DoTheCurl This February (A Message from Cheetos Winter White Cheddar Curls)
Americans love sports, but not all sports get the love and attention they deserve. USA Curling, for instance, does not get the attention it needs to thrive on the big stage. Now, with a push from Cheetos, curling has a chance to capture imaginations and become part of the conversation in living rooms from coast to coast. https://youtu.be/QO_Kqg2YkkI Cheetos and The Marketing Arm tapped musical sensation …
