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Advertising News and Know-How

Advertising News and Know-How

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Hall Embraces Book While Rebuking Reactionary Flailings

Steve Hall likes Phil Dusenberry's new book. The best thing about Dusenberry's book as that it acknowledges the basic elements of advertising which have been in place and, for the most part, have worked since advertising was invented. While some will surely take issue with this assessment, reading Dusenberry's book makes one wonder why we're all so worked up about weblogs, conversational marketing, consumer generated …

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Brand Evangelists Deploy Wiki

Podcatsing and blogs are getting all the love right now, but let's nto overlook Wiki as a premium vehicle for discussing brands. nanoSpot, a new Wiki creating community around Apple's new iPod nano is a classic example of a customer generated media exchange. And while customer generated is the ideal, there's no reason a brand could not create, promote and learn from this type of web space. …

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Great Work Can Save Your Ass

Adweek is running an article revealing just how many agency folk reached out to help Trumpet, a New Orleans agency displaced by Katrina. About half of Trumpet Advertising's staff is operating from space in the Blattner Brunner/SRC offices in Atlanta. Trumpet also received offers of assistance from other agencies. Young & Laramore in Indianapolis offered space; Beber Silverstein in Miami offered financial support; and …

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Making Tom Paine Proud

Wired: Some view blogs as being as powerful as the introduction of the printing press, ushering in a new age of citizen journalism. Others view blogging as a fad. What's your take on it? Huffington: Simply put, blogs are the greatest breakthrough in popular journalism since Tom Paine broke onto the scene. I've been a fan -- and an advocate -- of the fast-moving blogstream ever since bloggers took the Trent Lott/Strom …

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Juicy Fruit “Blog” Lacks Flavor

Juicy Fruit, like several brands before it, is taking a beating in the bloatosphere for their psuedo blog. Random Culture explains the importance of terminology in a case like this. "This is why we talk about not every business needing a blog because if done improperly you will get some major backlash like the Juicy Fruit folks are receiving right now. What makes this silly is that if they replaced the world "blog" …

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Little Known Twinkie Facts

The Jackson Citizen Patriot: It is maligned, it is copied, but most importantly, it is loved by millions of Americans. The Twinkie is celebrating its 75th birthday this year. Yet, this simple yellow sponge cake filled with vanilla cream has managed to generate interest and even a bit of controversy over the years. Meanwhile, a number of myths have cropped up over the years about Twinkies, including that the snack is …

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