Advertising News and Know-How, Since 2004
By David Burn
Dave Gray of Communication Nation has some excellent advise for transitioning from a worker who does to a worker who directs. In advertising, going from senior art director or senior copywriter to creative director is one such switch. Do any of these things sound familiar? 1) You do work that your employees should be doing because “It’s easier to do it myself than hand it off"? 2) You work long hours, getting in …
Continue Reading about Managing Your Way Out Of The Wet Paper Bag →
By David Burn
Market Watch: McDonald's Corp. said Wednesday that it will offer a minority interest to the public in the popular Chipotle Mexican Grill chain. Chief Executive Jim Skinner told analysts at a conference at the company's Oak Brook, Ill., headquarters that the prospectus would be filed with the Securities and Exchange Commission by the end of October. Shares of McDonald's fell 87 cents, or 2.7%, to $31.74 in afternoon …
Continue Reading about Buying A Piece Of The Fresh-Mex Pie →
By David Burn
The New York Times: The Publicis Groupe has approached a competitor, the Aegis Group, to discuss a possible takeover bid valued at around £1.56 billion, or about $2.8 billion, people close to the companies said yesterday. One person cautioned that the talks between the two advertising companies were preliminary, but a takeover would accelerate the consolidation of the ad industry into a handful of global players. It …
By David Burn
Anil Dash has an interesting take on Google's corporate mantra. Now, I'm as skeptical as the next person in regard to Google's "Dont Be Evil" mantra, which makes me snicker just because, well, it seems like an awfully low bar to set for a company. It's like saying my personal motto is "don't kick kittens". Easy! That being said, Bill Gates' reaction to Google's motto seems tone-deaf even by his near-autistic …
By David Burn
The New York Times: Three authors filed suit against Google yesterday contending that the company's program to create searchable digital copies of the contents of several university libraries constituted "massive copyright infringement." The lawsuit, filed in United States District Court in Manhattan, is the first to arise from the Google Print Library program, the fledgling effort aimed at a searchable library of …
By David Burn
Image of "Flickr's Love Board" courtesy of Flickr user Miss Rogue. Thanks to Horse Pig Cow for the pointer. …
By David Burn
Toshiba Corporation has developed two prototype direct methanol fuel cell (DMFC) units and begun tests to validate their operation with mobile audio players, bringing its practical use a major step closer. The new fuel cell units have an output power of 100mW and 300mW (providing up to 35 hours of device usage) and have been applied to a flash-memory-based digital audio player and an HDD-based digital audio player, …
By David Burn
Andreas Duess, a Toronto-based creative director knocks Seth Godin's Purple Cow thesis. In a nutshell, Godin says stop worrying about how to market inferior products and services and put everything into making remarkable products or services, or Purple Cows, to use the author's vernacular. Does being remarkable guarantee success? We all know that it doesn't. Take the portable mp3 player as an example. Apple's iPod is …
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