A Dash Of Salt

Anil Dash has an interesting take on Google’s corporate mantra.

Now, I’m as skeptical as the next person in regard to Google’s “Dont Be Evil” mantra, which makes me snicker just because, well, it seems like an awfully low bar to set for a company. It’s like saying my personal motto is “don’t kick kittens”. Easy!
That being said, Bill Gates’ reaction to Google’s motto seems tone-deaf even by his near-autistic standards of interpersonal communication.
Q: So that would be the philosophical difference between Microsoft and what Google is up to at this point?
Gates: Well, we don’t know everything they are up to, but we do know their slogan and we disagree with that.
Wait, what? You disagree with the idea of not being evil? Somebody get this guy a speaking coach!

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am now head of brand strategy and creative direction at Bonehook in Portland, Oregon.