Advertising News and Know-How
Out-of-home advertising is big again. Bigger than ever. According to the Omaha World Herald, a gigantic white vinyl tarp with red letters that read “Arby’s Now Has Coke” was laid out over five acres of Nebraska farmland. The sign appeared this week in a farm field next to Monowi, a village in northeast Nebraska that is the state’s smallest incorporated town. The banner was laid out temporarily so the …
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American Express is showcasing the work of visual artists on hand-painted billboards in their local cities with the goal of taking their art and careers to the next level. The first billboard is up in East London London highlighting the art of Jo Hicks, who characterizes her work as “a playful exploration in the way we think about space, color, textures and everyday objects.” This week we collaborated with …
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American Century Investments (ACI), a global asset management firm based in Kansas City, has released a new commercial in time for Father's Day that demonstrates what it means for dads to "show up." https://youtu.be/lqRWoaykM7M The spot from Figliulo&Partners kicks off the company's new “Be More Invested” campaign, which embodies American Century’s core beliefs and highlights how the firm approaches offering …
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What does it mean to run a customer-centric company? It means putting the customer's needs first. Starbucks failed to do this on April 12th at a store in Philadelphia where Rashon Nelson and Donte Robinson, both black men, were waiting for a business associate until the store manager called the police. Nelson and Robinson had been in the store less than 10 minutes when police arrived and led them out of the …
For clients who have it all figured out, I suggest working with a junior creative team. The client will dictate his or her desires, and the creatives on the account will do their best to please while spinning their wheels and costing the client more in the long run than the more experienced team. So, why are agencies and clients slow to hire senior creative people? You'd think that the most experienced people, as …
Continue Reading about Talent Is Talent, But Senior Creative Talent Is A Precious Human Resource →
Harmless Harvest, the organic coconut water pioneer, is kicking off a bold new out of home and transit campaign on some of NYC and LA’s most popular buildings, billboards, and subway lines including Union Square, Lafayette, and the L train. “With this campaign, we’re encouraging our customers to look closer at what’s behind the brand and the values we stand by,” says Jenna Stephenson, Director of Marketing and …
Continue Reading about Harmless Harvest Overcomes Objections Before You Can Object →
Recreational Vehicles are H-O-T. In 2016, 430,000 recreational vehicles of all kinds were sold, an increase of 15% over the year before. What may surprise some is that half of RV buyers today are under the age of 45, according to the RV Industry Association. https://youtu.be/2-5f_KWpF7Q Related recreational industries are also booming. KOA RV campgrounds, reports that business is the best its ever been in the …
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"You Don’t Have to Go Far to Go Far." That's a great line for Greyhound, care of Sausalito's finest. https://youtu.be/veK36ijvITI Partnering with creative agency, BSSP, the new work showcases snippets of America’s beautiful, vibrant scenery and just some of the fun to be had in your own backyard, not just for those looking to vacation, but those who travel to discover. The campaign is aimed at Millennials. …
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