“You Don’t Have to Go Far to Go Far.” That’s a great line for Greyhound, care of Sausalito’s finest.
Partnering with creative agency, BSSP, the new work showcases snippets of America’s beautiful, vibrant scenery and just some of the fun to be had in your own backyard, not just for those looking to vacation, but those who travel to discover.
The campaign is aimed at Millennials. An article from Condé Nast Traveller explains why:
Over the past 20 years, these experience-hungry, social-media-driven players have been the biggest force in shaping the way we travel, from forging the sharing economy to reinventing hostels with high-design values and carving out a location-independent work-life.
The new work includes Greyhound’s return to television for the first time in nearly 20 years, as well as online video, digital radio, display, out-of-home, mobile, social media, native advertising, and influencer content publishers.
The company will also release a content series later this month in partnership with VICE to show a dynamic exploration of two Greyhound-served markets from the perspective of two of comedy’s very entertaining voices, the Lucas Brothers.
Agency: Butler, Shine, Stern & Partners
Paul Roberts — Creative Director
Eric Leibhauser — Associate Creative Director
Zach Shapiro – Senior Art Director
Zack Browne – Copywriter
Vince Genovese – Executive Director of Production
Dustin Levine/Meredith Ashworth– Producers
Lindsay Grant – Group Business Director
Hannah Getz – Account Executive
Halsey Stowe – Senior Strategist
Nihad Peavler- Business Manager
Production Company: JHF Productions
Luis Peña – Director
Editorial Company: Beast
Post Production: Beast Editorial
Motion Graphics: Tom Yaniv
Sound Design: One Union
Music Research: Agoraphone