Out-of-home advertising is big again. Bigger than ever.
According to the Omaha World Herald, a gigantic white vinyl tarp with red letters that read “Arby’s Now Has Coke” was laid out over five acres of Nebraska farmland.
The sign appeared this week in a farm field next to Monowi, a village in northeast Nebraska that is the state’s smallest incorporated town. The banner was laid out temporarily so the restaurant chain could shoot a video.
An official from Guinness World Records traveled to the town to confirm Thursday that the sign set a record for the world’s “largest advertising poster.”
As for the messaging on the sign, Arby’s announced last year the move from Pepsi products to Coca-Cola products at its 3,300 locations.
Many of the country’s largest QSR chains, including McDonald’s, Subway, Burger King, Wendy’s and Chick-fil-A, serve Coke products. Taco Bell sells Pepsi drinks.