Advertising News and Know-How
By David Burn
MSNBC: More than 1,000 TV writers want their benefits to catch up with scribes of comedies and dramas, and about a dozen of their representatives interrupted a discussion with the entertainment presidents of ABC, CBS, NBC, Fox, UPN and the WB at the Waldorf Astoria last month. They dumped leaflets on hotel’s banquet hall tables and Susan Baronoff, an Emmy-winning writer for “Starting Over” and other shows, climbed …
Continue Reading about Reality Shows Have Writers? I Don’t Get It. →
By David Burn
Author and journalist, Randall Rothenberg, writing in Ad Age: Personal production technologies help realize a vision many of us have been propounding for years: that all companies, no matter their core field, will have to have expertise in two businesses: their own, and the media business. Hear hear. …
Continue Reading about If You Communicate, You’re In The Media Business. →
In a new essay over at MultiCultClassics, HighJive makes some very keen observations about the reaction to our posting about Saab's "Born From Jets" campaign and other blogs who've taken on the issue: Now, it’s hardly extraordinary for bloggers to critique new campaigns. But this Saab story is a little different. As pundits posted comments, rebuttals started to pop up. The opposing viewpoints gushed over the new ads …
By David Burn
Business Week: Can a car company really be called green? Sure, the notion may seem far-fetched. But if anyone can, it might be Toyota. The Japanese auto maker has gotten great mileage lately out of its Prius gasoline/electric hybrid. Toyota has sold over 400,000 of these fuel-sippers and is now expanding its hybrid lineup by at least 10 other vehicles. Less well known are Toyota's efforts to reduce emissions from …
Thanks to Steve Hall at Adrants for pointing us to the Sow's Ear Award contest. The Sow's Ear Award contest is being conducted by Hedquist Productions in Fairfield IA, which explains their pig obsession. Currently, there are 3 produced radio spots on the Sow's Ear Award Website. Rewrite the spot, and if your spot is picked, you'll get to produce it and get to use their VO for an upcoming spot of one of your own …
Continue Reading about Breathe New Life Into Bad Radio Spots →
By David Burn
USA Today: A group of three private equity firms is expected to announce today a deal to buy food chain operator Dunkin' Brands for about $2.4 billion, a source familiar with the matter says. The three firms involved are said to be Bain Capital, the Carlyle Group and Thomas H. Lee Partners. The Dunkin' Brands management team is expected to stay in place, the source said. French beverage company Pernod Ricard is …
By David Burn
NYT: Amanda Congdon is a big star on really small screens - like the 4½- inch window she appears in on computer monitors every weekday morning or the 2½ inches she has to work with on the new video iPod. Ms. Congdon, you see, is the anchor of a daily, three-minute, mock TV news report shot on a camcorder, edited on a laptop and posted on a blog called Rocketboom, which now reaches more than 100,000 fans a day. What …
By David Burn
Last January, I attended Blog Walk 6.0 in Evanston. There were some impressive people in the room that day, but I particularly liked Tom Sherman. He was young, brash, smart, cynical, unaffected and angry (and I imagine he still is). After a recent hiatus from blogging, he returns with panache: Okay, so I haven't written in my blog in about two months. Everyone's been hassling me about it: people online, my dad, I …
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