The Saab Story That Refuses To Die

In a new essay over at MultiCultClassics, HighJive makes some very keen observations about the reaction to our posting about Saab’s “Born From Jets” campaign and other blogs who’ve taken on the issue:

Now, it’s hardly extraordinary for bloggers to critique new campaigns. But this Saab story is a little different. As pundits posted comments, rebuttals started to pop up. The opposing viewpoints gushed over the new ads and cars, reading suspiciously like the writings of Saab brand managers, Saab advertising agency executives and Saab dealers. It almost looked as if the people responsible for “Born from Jets” were firing counterstrikes.

David first wrote about the Saab campaign in October and we’re still getting comments about it. Time and again, we’ve implored marketers to get involved in the blogosphere. I suppose we’re getting a taste of our own medicine. Although with the ability to post anonymous comments, we can’t always tell a brand fan from a brand manager.

About Dan Goldgeier

Dan Goldgeier is a Seattle-based freelance copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. Dan is also a columnist for and the author of View From The Cheap Seats and Killer Executions and Scrubbed Decks.