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If You Communicate, You’re In The Media Business.

Author and journalist, Randall Rothenberg, writing in Ad Age:

Personal production technologies help realize a vision many of us have been propounding for years: that all companies, no matter their core field, will have to have expertise in two businesses: their own, and the media business.

Hear hear.

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About David Burn

David Burn is the co-founder, editor, and publisher of Adpulp.com. David joined the ad agency business in 1997 as a copywriter and then worked for seven agencies in five states prior to launching Bonehook in 2010. Today, David is a writer, brand strategist, and leader of creative teams in Austin, TX.