If You Communicate, You’re In The Media Business.

Author and journalist, Randall Rothenberg, writing in Ad Age:

Personal production technologies help realize a vision many of us have been propounding for years: that all companies, no matter their core field, will have to have expertise in two businesses: their own, and the media business.

Hear hear.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am now head of brand strategy and creative direction at Bonehook in Portland, Oregon.