Advertising News and Know-How
By David Burn
John Battelle believes something big is going on with Alexa, and I'm inclined to agree. Alexa, an Amazon-owned search company started by Bruce Gilliat and Brewster Kahle, is going to offer its index up to anyone who wants it. Alexa has about 5 billion documents in its index - about 100 terabytes of data. OK, step back, and think about that. Anyone can use Alexa's index, to build anything. But wait, there's more. …
Continue Reading about You Want Web 2.0, Amazon’s Got Web 2.0 →
By David Burn
USA TODAY: USA TODAY will merge its newspaper and online newsrooms to create a single news operation, the newspaper and website's publishers announced Monday. "What I'm basically here to tell you today is there no longer is going to be a dot-com newsroom. There no longer is going to be a print newsroom. There is one newsroom," USA TODAY President and Publisher Craig Moon told USA TODAY staffers. "I think it's a …
By David Burn
NYT: A full-page advertisement - set to appear in the Capitol Hill newspaper Roll Call today - pleads with Congress to pay for stronger levees in the devasted city of New Orleans. It also reminds the lawmakers that things are far from normal in a city where block after block remains ghostly and dark. "Since the breakdown of the New Orleans flood protection system on August 29, 2005, we have lived like refugees in our …
Continue Reading about When Old-Fashioned Letter Writing Fails… →
By David Burn
Lewis Lazare: DDB/Chicago scoured the world for months and on Monday came up with Michael Folino to succeed Bob Scarpelli as chief creative officer at the city's second-largest agency. Folino starts his new job in early January. Folino's selection is risky for a few reasons. Folino did not grow up in the DDB culture, and the majority of his experience in the ad industry has been on the West Coast, where the agency …
As Brandweek reports: More than 130 colleges and universities (mostly in the U.S.) have anti-Coke programs in place. At least 20 either have banned Coke products or axed exclusive contracts, per Campaign to Stop Killer Coke, New York. The country's largest private school, New York University, banned Coke products last week. More are preparing to follow suit, including the University of Michigan on Dec. 31. Student …
Continue Reading about Killer Coke in Colombia Takes On A Whole New Meaning →
By David Burn
Influx Insights: Le Pain Quotidien is Belgian bakery/restaurant chain with around 60 stores worldwide, it has US locations in New York and Los Angeles. Apart from bringing the European bakery tradition to the US, it also places a large emphasis on its communal table. The giant tables are focal points for the stores and are embedded in the brand's philosophy. Communal tables are not new, but they have mainly been …
Continue Reading about Giving Everyone A Seat At The Table (Now There’s An Idea) →
By David Burn
Kevin McKeon of Strawberry Frog was profiled by The New York Times last week. No, not for his wicked creative skills. The Gray Lady chose to chronicle his leave-the-city, return-to-the-city odyssey. After a long winter (in Connecticut), Mr. McKeon was restless. "I never thought I'd admit it, but I miss being a big shot at my job," he wrote in his newspaper column for The Lakeville Journal. "And all that comes with …
By David Burn
Hugh Fraser offers a podcast interview with Robert Scoble and Hugh MacLeod, together for the Geek dinner at The Texas Embassy in London. …
Continue Reading about Hugh Calls Hugh “An Unusual Character” →
All episodes of Ad Chatter are now available on Buzzsprout \ Apple Podcasts \ Spotify \ Stitcher \ Amazon Music \ Google Podcasts \ iHeartRadio
“I love Adpulp, man! The analysis is awesome.” -Ian Schafer
