A Dot Com Division Is So 1999

USA TODAY: USA TODAY will merge its newspaper and online newsrooms to create a single news operation, the newspaper and website’s publishers announced Monday.
“What I’m basically here to tell you today is there no longer is going to be a dot-com newsroom. There no longer is going to be a print newsroom. There is one newsroom,” USA TODAY President and Publisher Craig Moon told USA TODAY staffers. “I think it’s a positive for the brand. I think it’s a positive for all of you to be under an umbrella newsroom.”
USA TODAY is the nation’s top-selling newspaper, with a total average daily circulation of 2.3 million. USATODAY.com is among the most popular news websites, with 10.4 million unique visitors in October, according to Nielsen NetRatings. The newspaper and the website are published by Gannett.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am now head of brand strategy and creative direction at Bonehook in Portland, Oregon.