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When Old-Fashioned Letter Writing Fails…

December 13, 2005 By David Burn

NYT: A full-page advertisement – set to appear in the Capitol Hill newspaper Roll Call today – pleads with Congress to pay for stronger levees in the devasted city of New Orleans.
It also reminds the lawmakers that things are far from normal in a city where block after block remains ghostly and dark.
“Since the breakdown of the New Orleans flood protection system on August 29, 2005, we have lived like refugees in our own country,” the advertisement says. “The residents of Lakeview and countless other displaced New Orleans communities are sending you this holiday wish in one voice – ‘We want to go home.’ ”
The advertisement was born of desperation, said Nancy McSwain, who helped put it together. Ms. McSwain, whose Lakeview home took in over eight feet of water and has been looted three times since, is now living in a one-room apartment in Jackson, Miss.
The advertisement cost nearly $10,000, which was collected online from Lakeview residents, organizers said.

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Filed Under: Political Advertising

About David Burn

Co-founder and editor of Adpulp.com. David wrote his first ad for a political candidate when he was 17 years old. She won her race and he felt the seductive power of advertising for the first time. Today, David is a creative director in Austin, Texas.

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The Chronicle of Bright Ideas. Launched by David Burn and Shawn Hartley in 2004. Read, shared, and debated by a rogue group of ad pros ever since.

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