Guess how much this bottled water is going for in Japan. No, higher. No, higher. Close, but no. It's going for $5.50 a bottle. Japanese consumers are buying into the idea that deep ocean water “contains more nutrients and fewer pollutants than surface water” and are willing to pay $5.50 for a 1.5-liter bottle of it. [via Reveries] …
Free Flights For Trash Miners
Christian Science Monitor: For a new generation of opportunists, other people's fast-food trash is their treasure. Danielle is no stranger to diving into dumpsters. "You'd be amazed what they throw away at Trader Joe's, it's like whole meals over there," says the young nanny from the Philadelphia area. But when she heard that the garbage outside Wendy's restaurants had free airline travel in it, "it just seemed too …
Let’s, Um, Concept Something Tonight
Our good friends at Talent Zoo are always looking for ways to bring great people together. And in that spirit, they've partnered with PerfectMatch.com, an online dating service. It's just an experiment in co-sponsorships, but we all know that Advertising & PR people often marry one another, for some odd reason. So maybe there'll be something more to it. Be warned, however: This offer may not apply if you live in …
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Dan Wieden Can
Adweek on Yahoo: After nearly a decade on the periphery of the industry, Mark Fenske has been lured back to a staff position at Wieden + Kennedy. He'll initially team with creative director Hal Curtis on the agency's newly won Coca-Cola global "iconic" assignment. Fenske, whose last agency post was an ill- fated seven-month stint as chief creative officer at now-defunct NW Ayer that ended in 1996, said he would be …
Shared Tales Of Corporate Oppression
Max Barry, who spent the best years of his life in the bowels of Hewlett-Packard and now writes thinly-veiled fictional accounts of it. His latest novel is Company. He works from home, but enforces a strict dress policy, requires that his desk be kept tidy at all times, and asks that he limit personal calls to less than two minutes. Barry also has a web site where people can post ridiculous but true tales of …
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Make People Feel Good And You Will Go Far
Popular speaker and author, Tom Asacker, weighs in on some things he's been thinking about lately. People believe that they are better than they really are, and they want YOU and your people and your business model to validate those feelings. If you're really smart, you'll make them feel even better about themselves and their decisions. I wonder why, no matter how many times or in how many ways I explain this to …
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Time’s Up
Ad Age: Time Inc. on Tuesday slashed 105 employees from its rolls, including some of its highest-ranking, most veteran publishing executives. Richard Greenfield, an independent media analyst who follows Time Inc. parent Time Warner, called today’s developments very logical. “To scale down or to reduce your cost structure at a time when the revenue outlook is generally uncertain is the correct strategic move for Time …
Seth Godin’s New Plaything
If Squidoo is any indication, advertising is a popular topic. Currently there are 20 so-called "LensMasters," which is an optically-challenged way of saying the site features 20 so-called experts who maintain a page about advertising. Some established bloggers are using their new Squidoo page to further market their offerings while providing a closer look at themselves, which in many cases is missing from their own …
