Monster From Under The Sea

Guess how much this bottled water is going for in Japan. No, higher. No, higher.
Close, but no. It’s going for $5.50 a bottle.

Japanese consumers are buying into the idea that deep ocean water “contains more nutrients and fewer pollutants than surface water” and are willing to pay $5.50 for a 1.5-liter bottle of it.

[via Reveries]

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am now head of brand strategy and creative direction at Bonehook in Portland, Oregon.