Adweek on Yahoo: After nearly a decade on the periphery of the industry, Mark Fenske has been lured back to a staff position at Wieden + Kennedy. He’ll initially team with creative director Hal Curtis on the agency’s newly won Coca-Cola global “iconic” assignment.
Fenske, whose last agency post was an ill- fated seven-month stint as chief creative officer at now-defunct NW Ayer that ended in 1996, said he would be moving to Portland in the coming weeks. In recent years, the 51-year-old has been directing music videos and commercials, doing voiceovers, freelancing and teaching.
“I said yes to Dan [Wieden] on the basis of his asking,” said Fenske from his office at VCU Adcenter in Richmond, Va., where he’s been teaching since 2000. “He asked me what I’d been doing, and I told him I’ve been working freelance gigs; it’s just that no one can sell what I write. He looked at me and said, ‘I can.’ ”
[via Not Billable]
