Dan Wieden Can

Adweek on Yahoo: After nearly a decade on the periphery of the industry, Mark Fenske has been lured back to a staff position at Wieden + Kennedy. He’ll initially team with creative director Hal Curtis on the agency’s newly won Coca-Cola global “iconic” assignment.
Fenske, whose last agency post was an ill- fated seven-month stint as chief creative officer at now-defunct NW Ayer that ended in 1996, said he would be moving to Portland in the coming weeks. In recent years, the 51-year-old has been directing music videos and commercials, doing voiceovers, freelancing and teaching.
“I said yes to Dan [Wieden] on the basis of his asking,” said Fenske from his office at VCU Adcenter in Richmond, Va., where he’s been teaching since 2000. “He asked me what I’d been doing, and I told him I’ve been working freelance gigs; it’s just that no one can sell what I write. He looked at me and said, ‘I can.’ ”
[via Not Billable]

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am now head of brand strategy and creative direction at Bonehook in Portland, Oregon.