Can this guy sell, or what? Look at this spin on his agency's ambidexterity. Adweek: Mike Musachio will run TracyLocke's Wilton, Conn., and New York offices as president and chief creative officer, the agency said. With twin headquarters in Dallas and Wilton, Omnicom Group's TracyLocke is an agency that offers equal emphasis on promotion as well as traditional brand advertising, Musachio said. When the agency …
Advertising As Visual Trash: A Northern Rockies Case Study
Bozeman Daily Chronicle: The Bozeman City Commission overturned an ordinance allowing private advertising on city-owned vehicles Monday night. In a 3-2 vote commissioners Kaaren Jacobson, Steve Kirchhoff and Jeff Rupp voted to overturn a previous ordinance allowing businesses to advertise on city-owned vehicles -- specifically the city's fleet of garbage trucks. City Manager, Chris Kukulski, said advertising could …
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Matters Of Empire
The New York Times: An investigation by the WPP Group into its own operations in Italy is pitting its pugnacious chief executive, Sir Martin Sorrell, against an equally aggressive Italian businessman and casting light on a disorderly corner of Sir Martin's normally tightly controlled empire. [EDITOR'S NOTE: That's a great lead. I don't want to mess with it. I want to show it to you. Okay, back to the story.] Early …
The Importance Of Intellectual Capital
Courtesy of Tom Asacker: Abraham Lincoln on chopping down a tree "If I had six hours to chop down a tree, I'd spend the first four hours sharpening the axe". Instead, what do most marketers do? They take a whack at the tree, put down the axe, measure the cut, pick up the axe, whack the tree in a different spot, and repeat ad nauseum. Exhausting, to say the least. But it looks like a few marketers may be catching on. …
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White Sox Put On Hold
Lewis Lazare reports that U.S. Cellular has signed a five-year, $5.2 million agreement with the St. Louis Cardinals that makes U.S. Cellular the exclusive wireless sponsor of the team. Let's keep this strange world of sponsorship straight, if we can. The world champs from Chicago's south side play their home games at U.S. Cellular Field, but the red birds to the south are now U.S. Cellular's team du jour. This is …
AdPulp Tied To Whipping Post
Did I miss the mandatory ad blog etiquette meeting? I must have, because not one, but four, prominent ad bloggers have gone out of their way to school me recently. Ad-Rag's DaBitch wanted to know why I felt the need to "take" copyrighted photos from Flickr. I thought "Additional Information This photo is public © All rights reserved " Meant that you can't repost it. Or shant rather, because clearly, you can. Then, …
Change Is Only Scary When You Hide From It
A writer on the Fallon Planning Blog explores the continued need for traditional advertising agencies in the wake of so many upstart services intent on helping clients help themselves. The days (and fortunes) grow shorter for the traditional ad agency as nimble upstarts leverage technology advances to subvert our long-held business models. Below are some examples that traffic in client self-sufficiency. The post goes …
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Coke Says Liquids Are Good
Since Yahoo is my browser's home page, I can't help notice the ad banners on there. Today it's for The Beverage Institute For Health And Wellness. Which is Coca-Cola, in other words. I suppose this is a new tack as Coke tries anything and everything to position itself as more than just a soft drink maker. But this site, an ersatz hydration nutrition portal with a MD advisory board and all, is just weird. Sections …
