Advertising As Visual Trash: A Northern Rockies Case Study

Bozeman Daily Chronicle: The Bozeman City Commission overturned an ordinance allowing private advertising on city-owned vehicles Monday night.
In a 3-2 vote commissioners Kaaren Jacobson, Steve Kirchhoff and Jeff Rupp voted to overturn a previous ordinance allowing businesses to advertise on city-owned vehicles — specifically the city’s fleet of garbage trucks.
City Manager, Chris Kukulski, said advertising could have generated as much as $150,000 toward the city’s recycling program.
Since the city’s landfill was closed down, Kukulski said, the recycling program has been “in the red” by as much as $150,000.
“I’m not intending this as a way of cheapening the city,” Kukulski said. “I’d just like to try it.”
[via Adfreak]

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am now head of brand strategy and creative direction at Bonehook in Portland, Oregon.