White Sox Put On Hold

Lewis Lazare reports that U.S. Cellular has signed a five-year, $5.2 million agreement with the St. Louis Cardinals that makes U.S. Cellular the exclusive wireless sponsor of the team.
Let’s keep this strange world of sponsorship straight, if we can. The world champs from Chicago’s south side play their home games at U.S. Cellular Field, but the red birds to the south are now U.S. Cellular’s team du jour.
This is sports! One team at a a time, please.
Otherwise people might start to think sponsorship doesn’t mean anything.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.