Lewis Lazare reports that U.S. Cellular has signed a five-year, $5.2 million agreement with the St. Louis Cardinals that makes U.S. Cellular the exclusive wireless sponsor of the team.
Let’s keep this strange world of sponsorship straight, if we can. The world champs from Chicago’s south side play their home games at U.S. Cellular Field, but the red birds to the south are now U.S. Cellular’s team du jour.
This is sports! One team at a a time, please.
Otherwise people might start to think sponsorship doesn’t mean anything.
