Can this guy sell, or what? Look at this spin on his agency’s ambidexterity.
Adweek: Mike Musachio will run TracyLocke’s Wilton, Conn., and New York offices as president and chief creative officer, the agency said.
With twin headquarters in Dallas and Wilton, Omnicom Group’s TracyLocke is an agency that offers equal emphasis on promotion as well as traditional brand advertising, Musachio said. When the agency pitches an account, it does not distinguish between the two headquarters, he said.
“Most traditional agencies build brands, but they don’t do much to build volume,” he said. “Promotions agencies build volume, but they don’t do much to build brands. We do both.”
[EMPHASIS ADDED]
TracyLocke chief executive Ron Askew called Musachio “a proven leader who has brought growth from new and existing clients.”
Some old-schoolers still scoff at their below-the-line cohorts. But here’s the bottom line on this argument—money talks and bullshit walks.
Ashley Banfield called. She wants her eyeglasses back.
I think what our industry needs is to knock off what is above the line and below the line. Who made this line? What falls above and below this line? What if we just took away the line?
Not tooting my horn or anything, I was thrilled that we completed a difficult exhibit for our art museum client with the following media: table tents, newspaper ads, wild postings, direct-marketing teasers to media outlets about the exhibit, radio ads, and a interactive permanent piece. We hit our attendance. And did some cool work on all fronts.
Excellent point, Jay. Let’s make it happen. No more pointless distinctions a.k.a. lines!