Advertising News and Know-How
By David Burn
To compete with Apple's mobile music player, you need more than a product or great advertising. You need a manifesto. SanDisc, maker of the Sansa e200, has one. Calling all free thinkers, contrarians, and malcontents. The time has come to rise up against the iTatorship. To resist the monotony of white earbuds and reject the oppressive forces of cultural conformity. Now is the time to break free from restrictive …
Continue Reading about Cultural Hegemony Will Not Be Tolerated →
By David Burn
Adobe hosts a conversation between Khoi Vinh, Design Director for NYTimes.com and Jason Fried of 37signals. The entire piece is worth reading, but here's one point I have to call out for all the copywriters in the audience: Q. You state (in Getting Real) that an information architect, for example, doesn't make sense for a small team. Can you elaborate? A. Sure. We don't think there's room for specialists on a small …
Continue Reading about Bring All Your Skills To The Table Or Get Out →
By David Burn
According to Reuters, the British press is resisting moves by Yahoo that have led to the jailing of pro-democracy activists in China. The union representing journalists in Ireland and the UK called on its 40,000 members to boycott all Yahoo! products and services to protest the internet company's reported actions in China. The National Union of Journalists (NUJ) said it sent a letter on Friday to Dominique Vidal, …
From Adweek: Perfectmatch.com is bucking a trend, moving marketing dollars toward broadcast media as it attempts to compete against better known competitors, according to company president and CEO Duane Dahl. In fact, Dahl said he expects a 65-35 media split favoring television in the next two years, reversing the company's current 65 percent bias in favor of online advertising. "Online marketing is difficult because …
Continue Reading about Perfectmatch Is Falling In Love With TV →
By David Burn
Sally Hogshead and her family up and moved to Jacksonville, Florida. …Have you ever noticed that once you make a decision, if it’s right, everything clicks into place? Our decision was fast, but not reckless. All the signs had been pointing in this direction for months and we just needed to recognize them. Within 72 hours our house was sold. We visited Jacksonville and bought a house in a single weekend. (And yes, it …
By David Burn
Consumerist reports that Macy's in Boston, under pressure from a conservative group, has removed two male mannequins, one wearing a rainbow flag. The display was meant to support Boston Pride, a nine-day gay pride event. In related news, Coors Brewing Co. has no such qualms. …
By David Burn
Fadar claims to be the first magazine to offer an issue as a PDF download on iTunes. Rex Hammock cautions against using new words like iMag, magcast, podzines or pubcasts to describe the transaction. However one wants to refer to it, it's a great means of growing the pub's 87,500 subscribers. Southern Comfort is sponsoring the download. [via Paid Content and Micropersuasion] …
Continue Reading about Apple Stretches Meaning Of “Podcasts” With Print Offerings →
By David Burn
Do you find it offensive to get on an elevator, or into any closed space, with a person who reeks of cologne? If so, you'll want to steer clear of these indoor boards in Paris. According to Ad Age, Azzaro's perfume diffusers ensure that potential consumers not only see the brand's advertising but also experience the new Silver Black fragrance. The diffusion technology in the poster spreads the fragrance up to 15 …
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