Advertising News and Know-How
By David Burn
According to Associated Press, the customer is not always right. Not in South Philly, at any rate. An English-only ordering policy has thrust one of Philadelphia's best-known cheesesteak joints into the national immigration debate. Geno's — which together with its chief rival, Pat's King of Steaks, forms the epicenter of an area described as "ground zero for cheesesteaks" — has posted signs telling customers, "This …
Continue Reading about Dos Bistec Con Queso (On The Double) →
By David Burn
USA TODAY reports that Wendy's is dumping its cooking oil for a blend of non-hydrogenated corn and soy oil containing next-to-no artery-clogging trans fats. With the new oil — to be rolled out in the USA and Canada in August — a large order of Wendy's fries will drop from 7 grams of trans fats to 0.5 grams. "This is the right thing to do," says Kerrii Anderson, interim CEO. Wendy's move is expected to have vast …
By David Burn
EuroRSCG/New York makes the small world nature of the agency business loud and clear in their new recruitment advertising. While there are 10,000 or so agencies in America today, the smallishness refers to only about 200 shops (and I'm being liberal with that figure). If you work in one of the other 9800 shops, and want to gain admission to one of the 200 small world shops, you better know someone. More to the …
Continue Reading about Using Mass Media To Make The Micro Pitch →
By David Burn
To compete with Apple's mobile music player, you need more than a product or great advertising. You need a manifesto. SanDisc, maker of the Sansa e200, has one. Calling all free thinkers, contrarians, and malcontents. The time has come to rise up against the iTatorship. To resist the monotony of white earbuds and reject the oppressive forces of cultural conformity. Now is the time to break free from restrictive …
Continue Reading about Cultural Hegemony Will Not Be Tolerated →
By David Burn
Adobe hosts a conversation between Khoi Vinh, Design Director for NYTimes.com and Jason Fried of 37signals. The entire piece is worth reading, but here's one point I have to call out for all the copywriters in the audience: Q. You state (in Getting Real) that an information architect, for example, doesn't make sense for a small team. Can you elaborate? A. Sure. We don't think there's room for specialists on a small …
Continue Reading about Bring All Your Skills To The Table Or Get Out →
By David Burn
According to Reuters, the British press is resisting moves by Yahoo that have led to the jailing of pro-democracy activists in China. The union representing journalists in Ireland and the UK called on its 40,000 members to boycott all Yahoo! products and services to protest the internet company's reported actions in China. The National Union of Journalists (NUJ) said it sent a letter on Friday to Dominique Vidal, …
From Adweek: Perfectmatch.com is bucking a trend, moving marketing dollars toward broadcast media as it attempts to compete against better known competitors, according to company president and CEO Duane Dahl. In fact, Dahl said he expects a 65-35 media split favoring television in the next two years, reversing the company's current 65 percent bias in favor of online advertising. "Online marketing is difficult because …
Continue Reading about Perfectmatch Is Falling In Love With TV →
By David Burn
Sally Hogshead and her family up and moved to Jacksonville, Florida. …Have you ever noticed that once you make a decision, if it’s right, everything clicks into place? Our decision was fast, but not reckless. All the signs had been pointing in this direction for months and we just needed to recognize them. Within 72 hours our house was sold. We visited Jacksonville and bought a house in a single weekend. (And yes, it …
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