Using Mass Media To Make The Micro Pitch

EuroRSCG/New York makes the small world nature of the agency business loud and clear in their new recruitment advertising.

While there are 10,000 or so agencies in America today, the smallishness refers to only about 200 shops (and I’m being liberal with that figure).
If you work in one of the other 9800 shops, and want to gain admission to one of the 200 small world shops, you better know someone. More to the point, they better know you.
[via Adfreak]