Using Mass Media To Make The Micro Pitch

EuroRSCG/New York makes the small world nature of the agency business loud and clear in their new recruitment advertising.
While there are 10,000 or so agencies in America today, the smallishness refers to only about 200 shops (and I’m being liberal with that figure).
If you work in one of the other 9800 shops, and want to gain admission to one of the 200 small world shops, you better know someone. More to the point, they better know you.
[via Adfreak]

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am now head of brand strategy and creative direction at Bonehook in Portland, Oregon.