Cultural Hegemony Will Not Be Tolerated

To compete with Apple’s mobile music player, you need more than a product or great advertising. You need a manifesto. SanDisc, maker of the Sansa e200, has one.

Calling all free thinkers, contrarians, and malcontents. The time has come to rise up against the iTatorship. To resist the monotony of white earbuds and reject the oppressive forces of cultural conformity.
Now is the time to break free from restrictive formats and a single source for music. It’s time for choice, for freedom, for self-expression–and for all independent spirits to stand up and say “iDon’t.”

The manifesto lives on, a site with a Word Press blog, graphic downloads, intersting links and a clean user interface. All things I like to see.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.