Cultural Hegemony Will Not Be Tolerated

To compete with Apple’s mobile music player, you need more than a product or great advertising. You need a manifesto. SanDisc, maker of the Sansa e200, has one.

Calling all free thinkers, contrarians, and malcontents. The time has come to rise up against the iTatorship. To resist the monotony of white earbuds and reject the oppressive forces of cultural conformity.
Now is the time to break free from restrictive formats and a single source for music. It’s time for choice, for freedom, for self-expression–and for all independent spirits to stand up and say “iDon’t.”

The manifesto lives on iDont.com, a site with a Word Press blog, graphic downloads, intersting links and a clean user interface. All things I like to see.