Perfectmatch Is Falling In Love With TV

From Adweek: is bucking a trend, moving marketing dollars toward broadcast media as it attempts to compete against better known competitors, according to company president and CEO Duane Dahl.
In fact, Dahl said he expects a 65-35 media split favoring television in the next two years, reversing the company’s current 65 percent bias in favor of online advertising.
“Online marketing is difficult because it’s hard to get above the clutter,” said Dahl. “We’re trying to maintain a 360-degree mentality.”

It’s interesting to see that people are beginning to recognize online clutter. Of course, there’s clutter everywhere, but as more dollars rush to online marketing, will we see a backlash?



About Dan Goldgeier

Dan Goldgeier is a Seattle-based freelance copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. Dan is also a columnist for and the author of View From The Cheap Seats and Killer Executions and Scrubbed Decks.