• Skip to content
  • Skip to secondary menu
  • Skip to primary sidebar
  • Skip to footer

Adpulp

The Chronicle of Bright Ideas

  • About
  • Ad People
  • Featured Creative
  • Political Advertising
  • Content
  • Social Media
  • Media Trends
  • Contact

Perfectmatch Is Falling In Love With TV

June 8, 2006 By Dan Goldgeier

From Adweek:

Perfectmatch.com is bucking a trend, moving marketing dollars toward broadcast media as it attempts to compete against better known competitors, according to company president and CEO Duane Dahl.
In fact, Dahl said he expects a 65-35 media split favoring television in the next two years, reversing the company’s current 65 percent bias in favor of online advertising.
“Online marketing is difficult because it’s hard to get above the clutter,” said Dahl. “We’re trying to maintain a 360-degree mentality.”

It’s interesting to see that people are beginning to recognize online clutter. Of course, there’s clutter everywhere, but as more dollars rush to online marketing, will we see a backlash?

Related

Comments

comments

Filed Under: Uncategorized

About Dan Goldgeier

Dan Goldgeier is a Seattle-based freelance copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. Dan is also a columnist for TalentZoo.com and the author of View From The Cheap Seats and Killer Executions and Scrubbed Decks.

Primary Sidebar

About

The Chronicle of Bright Ideas. Launched by David Burn and Shawn Hartley in 2004. Read, shared, and debated by a rogue group of ad pros ever since.

Breaking News

  • Hot Desert, Cold Brew April 18, 2018
  • Frustrated Fido? Walk It Out With Rover April 14, 2018
  • What Marketers Can Learn from Hootsuite Academy April 12, 2018
  • Minute Maid Questions What Good Is, Decides, “this is GOOD” April 11, 2018
  • Are You Open to the Massive Business Opportunities in EQ? April 10, 2018
  • My Y Story: A Star-Studded Original Content Series by the Y April 8, 2018
  • Tim Horton’s Has The Coffee That Brings Canadians Together April 7, 2018
  • Take the Long Way Home in a Citroën April 7, 2018
  • Lexus Finally Delivers On The Promise of Hyper-Customization April 1, 2018

Get Adpulp in Your Inbox

Receive an email notification when we publish a new article.

Navigate by Topic

Connect

Follow Us on FacebookFollow Us on TwitterFollow Us on YouTubeFollow Us on E-mailFollow Us on RSS

Inkl Up!

Help support Adpulp with financial contributions on a per-post basis. Sign up for @Inkl today.

Footer

Translate

What People Are Reading

  • Hot Desert, Cold Brew
    Hot Desert, Cold Brew
  • Zuck Sweats It Out At, Reveals Facebook's Ultimate Agenda
    Zuck Sweats It Out At, Reveals Facebook's Ultimate Agenda
  • Fried Goodness
    Fried Goodness
  • Frustrated Fido? Walk It Out With Rover
    Frustrated Fido? Walk It Out With Rover
  • The Avalon Ballroom Is Argonaut's Launchpad To New Space
    The Avalon Ballroom Is Argonaut's Launchpad To New Space

Search the Site

Hours & Info

Off Madison
tips@adpulp.com
Always on.