Pop culture gets absorbed by advertising everyday. Hardly a news flash. At any rate, I'm confident that Pop Cling's brand of adhesive art will be reworked by a brand for its own purposes in the near future. If I were Pop Cling I would want to work with that brand, but I'm not Pop Cling. This is Pop Cling: Pop Cling makes art. Kick-ass, adhesive-backed art. You peel it off the backer and stick the image on any smooth …
Ads On Conveyor Belts: The New New Thing
Today's Ad Age points to the latest media outlet: the checkout counter. "Conveyor belts have never been on anybody's radar screen for marketing," said Frank Cox, president-CEO of EnVision Marketing Group, a Little Rock, Ark., firm with a patented system to print digital, photo-quality ads directly on conveyor belts. "But a store with eight to 10 checkout lanes, well, you're talking about 100 square feet of wasted ad …
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Grrrl Power
The girls of 3iYing - a market and design strategy firm that specializes in marketing to girls ages 15 to 25, have some news for marketers who blindly follow the sex sells rule. In their "The Girl Improved" column in Business Week, they specifically take on American Apparel and Abercrombie & Fitch. Although the maxim "sex sells" may have ruled for years, from a girl's perspective the erotica in marketing is …
Lazare Calls Viral Videos “Small Potatoes”
Lewis Lazare has been watching videos on YouTube. However, it's premature to say the old man is down with youth culture, for he didn't much like what he found there. A publicist, all lathered up, contacted us about what he believed to be a truly mind-boggling event happening online: a new video called "Tea Partay" from BBH/New York that debuted at www.youtube.com earlier this month. The video, directed by Julien …
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Caption It #19
Hi, I’m David
Bear at Orange Yeti (the blog of Orange Coat, a Greenville design shop) admits that networking is not easy. Not in the offline world. I just got back from the Greenville Chamber's Friday Focus meeting. It's been a couple of months since I've attended an event that used to go to every month. I was struck by how much easier it has gotten to go to these events. I know people at the events now and people know me. When I …
Build It And They Will Log On
Google's business model is totally dependent on widely available interweb access; therefore, it's not surprising that the search giant would undertake efforts to create free municipal Wi-Fi networks. USA Today has more: Google on Wednesday plans to offer free, high-speed Internet access to everyone in its Silicon Valley home town — a hospitable gesture that the online search leader hopes to see spread to other parts …
No You Di’int!
Google lawyers crack down on the lexicography website Word Spy for defining "google" as a verb. Here's Word Spy's definition: google (GOO.gul) v. To search for information on the Web, particularly by using the Google search engine; to search the Web for information related to a new or potential girlfriend or boyfriend. —Googling pp. Here's the story, as reported by the BBC. Paul McFedries, who runs the lexicography …
