Ad Age has posted their second 'CMO Connections' video, a project supported by CBS Radio. In this edition, Point editor, Jennifer Rooney, sits down with Andrea Spiegel, VP-sales and marketing, JetBlue. There are no real highlights from the spot. I take note of it because two prominent media companies have come together to create a video podcast series dedicated to Chief Marketing Officers. Given how far down the …
(Red) Crocs Jump The Shark
Holly Burns of Nothing but Bonfires is on holiday in Singapore. Poolside the other day, she witnessed three adolescent boys considering their Crocs. I'm sorry to report that Burns was scarred by the experience. Did you know this? Did you know that there was a Hierarchy of Coolness based on the color of your Crocs? Isn’t it enough that they’re all entirely hideous and that everyone on this tiny island seems to have …
“Steve Jobs” Is On The Blog
There are character blogs and then there are blogs written by characters who assume another's identity. This type of blog has no known name and is rarely spotted. Yet, one has been located. The contents of one post from earlier today is now before you: HP wants to be cool like us So they create a Web site where lame-ass losers do soccer tricks with their fingers and rolled-up paper balls. Riiiight. Great work there, …
Monopoly Cashes Out
Visa, in a move that some may find disturbing, has a product placement deal with Hasbro. The classic board game, Monopoly, will no longer use paper money. The currency of old is being replaced by faux Visa cards and readers/calculators. While this story seems like a perfect Onion piece, I found it on Engaget. Therefore, it is most likely true. A deal was struck with Visa to design the mock cards and readers, …
Google Or Yahoo?
Like the new Apple spots that ask, "Are you a Mac or a PC?" one might ask the same of the world's top search engines. Do you Google, or do you Yahoo? This New York Times story explores some of the differences in the two companies. Do Internet users prefer services that are consistent and predictable, like those offered by Yahoo, or are they more interested in Google’s wow factor? “Yahoo has lost its appetite for …
This Commercial Sucks. This Commercial Sucks. This Commercial Sucks.
Every so often, a commercial comes along that is the absolute antithesis of everything that creative people aspire to, but gets legendary amounts of attention. The ubiquitous HeadOn ad is just such a spot. Slate takes a closer look. According to Dan Charron, VP of sales and marketing for HeadOn, the company used focus groups to test all sorts of marketing tacks. One experimental approach maxed out on repetition, and …
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An Agragian Spirit In Adlandia
Advertising Age tells us today about Gay Gaddis, the Texas cattlewoman behind tech shop, T3. Ms. Gaddis, 50, and her husband, Lee, run an 800-acre working cattle ranch, about an hour and a half outside of Austin, near Marble Falls. "The land gives you a different set of values," said Ms. Gaddis, president-CEO of Austin marketing firm T3. "It gives a wholeness that guides a lot of who we are. It translates into how I …
Doggin’ It All The Way To The Bank
Nina Munk, a former writer for Fortune and a freelance writer for Vanity Fair, launched Urbanhound.com in 2000. The pet-friendly site is now expanding to San Francisco and Chicago. According to the New York Times, Munk represents a new type of business journalist—one with the will to step into an entrepreneur's shoes. With the pages of their own newspapers and magazines full of articles about cutbacks, buyouts and …