Renault has found a different twist on driving to support sales of their Clio (the car, not the award). Of course, it’s a category sell since any car moves you forward, but the imagery might just be quirky enough to get people to take note.
About David Burn
Co-founder, editor, and publisher of Adpulp.com. David wrote his first ad for a local political candidate when he was 17 years old. She won her race and the advertising hook was set early. Today, David is a brand messaging specialist working with positive companies, campaigns, and causes in Austin, Texas.