Don’t you hate it when people mispronounce your name? Steve Rubel does.

A funny thing happened since I started this blog. I realized that no one knows how to pronounce my last name. Must of you probably think it’s roo bull (e.g. rhymes with Red Bull). Actually, it’s Roo-bell, which rhymes with “you smell.” The more you know.

In his comments area, Rubel further clarifies that the empahsis is on the second syllable. So, Roo BELL it is. Now you know, in case you ever approach him at a conference or something of that nature.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.