The New York Times looks at Nike's effort to meet its consumers where they live. “We’re not afraid to try new things,” said Adam Roth, director for United States advertising at Nike in Beaverton, Ore. “We focus on flying out on the bleeding edge.” “Our marketing model is evolving pretty quickly,” Mr. Roth said. “It’s fair to say we’ve gone deeper into pushing content into the world consumers are already living …
Sir, May I?
Wired is running a Xeni Jardin piece on military blogs called, "Under Fire, Soldiers Kill Blogs." Milblogs offer one of the last direct witnesses to the Iraq war from the point of view of front line soldiers -- a sharp reversal from three years ago, when the U.S.-led invasion was among the most closely-watched military attacks in history. According to Editor and Publisher, the number of reporters embedded in military …
Will Diebold Live Up To Its Brand Standards Next Week?
Few things in marketing and advertising are as unintentionally hilarious as "brand standards manuals." These are thick books that establish in minute detail how a brand's image should be strictly conformed to, philosophically and graphically. Diebold makes ATMs. They also make electronic voting machines. The ATMs rarely screw up, at least not with my account. The voting machines, on the other hand, aren't so perfect, …
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Don’t Believe Everything You Read
According to Ad Age, Orlando startup PayPerPost is paying bloggers to shill for it's clients. Granted, a full-time income isn't uncommon in the blogosphere, where plenty of bloggers aggregate eyeballs with daily musings on everything from politics to pets to how to make a living. But advertisers have until now taken a hands-off approach to blog content, buying mostly banner ads clearly distinguishable as advertising. …
Gaming For Geezers
According to this The New York Times report, granny may kick some butt on her new gaming console next time you're in Florida. For the first time, Nintendo took its products to Life@50+, an annual event sponsored by AARP, held this year in Anaheim, Calif. The event, intended for those over 50, attracted more than 20,000 people and featured a wide range of panel discussions, celebrities and exhibitors showcasing …
Fallon Is Finished. Vox Has Just Begun.
Vox user, Veruca Salt made a post this morning with an interesting headline: Fallon is Finished It turns out the legendary Minneapolis agency is not finished, rather Veruca Salt's doll, "Fallon" is. And just in time for Halloween. By the way, Vox is Six Apart's free blogging platform. According to GigaOM, Vox held a launch party last night at Bimbo's in San Francisco, where Six Apart founder and president Mena Trott …
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Jane Pauley Appears In Advertorial Against Her Will
According to The New York Times, Jane Pauley--who made her bipolar disorder public knowledge in 2004--claims she was duped into appearing in an advertising supplement for manufacturers of psychotherapeutic drugs. The television news anchor Jane Pauley has sued The New York Times, saying she was misled to believe she was being interviewed for an article on mental health when she actually was being featured in an …
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MySpace = Interactive Yellow Pages
Louisville Courier-Journal explores how small businesses can benefit from having a MySpace page. A growing number of Louisville businesses are turning to the social-networking Web site MySpace.com to connect with customers, promote events and, ultimately, make money. Taverns, clothing stores and gift shops -- many of them independently owned -- are creating virtual profiles of themselves on the site as an informal …
