MySpace = Interactive Yellow Pages

Louisville Courier-Journal explores how small businesses can benefit from having a MySpace page.

A growing number of Louisville businesses are turning to the social-networking Web site to connect with customers, promote events and, ultimately, make money.
Taverns, clothing stores and gift shops — many of them independently owned — are creating virtual profiles of themselves on the site as an informal approach to free online advertising. For Peter Berkowitz, owner of Old Louisville Coffee House, the effort was so successful that he abandoned his traditional Web site in favor of MySpace.
“It just seemed redundant,” said Berkowitz, 32, who uses the MySpace profile to post electronic bulletins about live music events, art shows and poetry readings.
Berkowitz said he gets about five requests a day from people who want to be “friends” of the shop’s MySpace page, giving them access to its calendar listings, photos and other details.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.