Gaming For Geezers

According to this The New York Times report, granny may kick some butt on her new gaming console next time you’re in Florida.

For the first time, Nintendo took its products to Life@50+, an annual event sponsored by AARP, held this year in Anaheim, Calif. The event, intended for those over 50, attracted more than 20,000 people and featured a wide range of panel discussions, celebrities and exhibitors showcasing products for older Americans.
“Nintendo has never gone after grandparents before,” said Amber McCollom, a senior manager of public relations for Nintendo. “We’re targeting this audience for themselves, not just their grandchildren.”
Technology is playing an increased role at the Life@50+ events, said Bruce Sanders, AARP’s director of national events.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.