Jane Pauley Appears In Advertorial Against Her Will

According to The New York Times, Jane Pauley–who made her bipolar disorder public knowledge in 2004–claims she was duped into appearing in an advertising supplement for manufacturers of psychotherapeutic drugs.

The television news anchor Jane Pauley has sued The New York Times, saying she was misled to believe she was being interviewed for an article on mental health when she actually was being featured in an advertising supplement.
In a lawsuit filed Monday in Federal District Court in Manhattan, Ms. Pauley sought unspecified damages and a stop to the use of her name and image for advertising purposes.
The lawsuit says Ms. Pauley has taken care to protect her reputation and avoid self-promotion by refusing to be a paid spokeswoman or to endorse commercial products, except for work aiding charitable organizations or noncommercial ventures.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.