Reuters points out that music for mobiles is turning into a masive business that device makers like Nokia are cashing in on. Consumers are increasingly snapping up mobile phones with built-in music players, and sales far outstrip shipments of dedicated MP3 music players. "The change in consumers' habits has started. The best evidence is our sales number. We are selling huge amounts," Tommi Mustonen, director at …
Bogged Down In NYC/CHI/LA
Ocean Spray, an agricultural cooperative owned by more than 650 cranberry growers, is embarking on an ambitious event maketing campaign in New York City today. "Bogs Across America" which will also visit Chicago and Los Angeles, recreates cranberry bogs in the nation's most urbanized landscapes, so city dwellers can enjoy the annual fall harvest first hand. Consumers who attend events in Chicago and Los Angeles will …
Is Your Agency A Breeding Ground For Bullies?
Lord knows the ad industry is a place for eccentrics and weirdness in general. But see if this story from LiveScience.com matches your workplace experience: In a recent study, bullied employees likened their experiences to a battle, water torture, a nightmare or a noxious substance. Understanding the seriousness of workplace bullying and what it feels like to get bullied could help managers put the brakes on the …
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Deceptive Practices And Privacy Violations Challenged
USA Today reports on organized resistance to unchecked/underegulated online marketing. A non-profit consumer advocacy group plans to ask federal regulators Wednesday to rein in the fast-growing $100 billion online marketing industry. The Center for Digital Democracy is expected to file a Federal Trade Commission complaint asking the agency to investigate online advertisers. It also wants the FTC to force companies to …
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Ad Guys In “Ill-Fitting Pixel Clothing” Busted By Second Lifer
UrizenusSklar at Second Life Herald is pissed that Madison Avenue interlopers are claiming firsts in Second Life, when in fact they are nowhere near first. It is a case of a bunch of desperate clueless fucktards trying to show how bleeding-edgy they are, and, given that SL is the bleeding-edgy flavor of the month, they are wraping themselves in the Linden cape of bleeding-edginess. But they are being exposed as …
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Hubris
I'm not sure what they're up to, but they're up to something at The Ad Age Group. SPARK* is the fresh, new up-market resource for art directors to find photographers, illustrators and designers. This unique publication combines the imagery with the personality of each artist to give you greater insight into the artist's mind and motivation. It makes deep connections between the artists and you, connections that …
Holy Shit, Those Damned Ad People Are At It Again
USA Today takes a look at the growing phenomenon of curse words and bleeping words in commercials, citing recent efforts by VW, Dodge and Comcast: Dodge: In a Caliber ad, a focus group of Muppet-like characters laments that the car does not make them "feel warm and fuzzy." Most distressed is little Binky, who exclaims, "It scares the (bleep) out of me." That's the reaction market researchers in the ad wanted for …
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For Some, Junior High Never Ends
Agency websites tend to be pretty tame affairs, which is a sad commentary on how slow agencies can be on the uptake. Be that as it may, today I stumbled upon something I like on an agency web site--a positioning line delivered in an impactful way. Cramer-Krasselt is hanging their hat on the following sentiment: "Yes, it is a popularity contest. The brand with the most friends wins." This mantra is delivered in Flash …
