USA Today takes a look at the growing phenomenon of curse words and bleeping words in commercials, citing recent efforts by VW, Dodge and Comcast:
Dodge: In a Caliber ad, a focus group of Muppet-like characters laments that the car does not make them “feel warm and fuzzy.” Most distressed is little Binky, who exclaims, “It scares the (bleep) out of me.” That’s the reaction market researchers in the ad wanted for their “anything but cute” car. “We’re trying to straddle good taste and getting attention,” says Mark Spencer, senior brand manager. “We think we’ve straddled it quite well.”
Mark Spencer seems obsessed with the word “straddle.” I don’t know what that implies. I’m just sayin’.