Dude, Your Phone Rocks So Hard

Reuters points out that music for mobiles is turning into a masive business that device makers like Nokia are cashing in on.

Consumers are increasingly snapping up mobile phones with built-in music players, and sales far outstrip shipments of dedicated MP3 music players.
“The change in consumers’ habits has started. The best evidence is our sales number. We are selling huge amounts,” Tommi Mustonen, director at Nokia’s multimedia unit told Reuters in an interview.
Mustonen said the company aimed to sell 80 million music devices this year, up from 46.5 million in 2005.

Rumor has it Apple will soon debut an iPhone.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.