Advertising News and Know-How
By David Burn
Michael Zhang of Folksonomy spoke recently with John Battelle, the founder and Chair of Federated Media Publishing. Here's a slice of their conversation: Q. What are some challenges that you've experienced since starting Federated Media? A. Working with the folks that we have selected to be in the network has been a learning experience, because they're all very talented individuals and they require a certain level of …
Continue Reading about It Takes Talent To Work With Talent →
By David Burn
San Francicso Chronicle reports on a scary disturbance at eBay's PayPal division. Police cordoned off eBay's campus in north San Jose on Wednesday while trying to find out who was responsible for a Halloween explosion that jolted a four-story office building housing PayPal, the auction company's online-payment division. The blast, set off at 7:30 p.m. Tuesday in an outdoor walkway, shattered a heavy panel of glass on …
By David Burn
Jen Chung of Gothamist is participating in a new brand-sponsored group blog at intelbloggerchallenge.com. Each week a moderator asks Intel's small group of prominent bloggers a question. The chosen ones blog their responses. The introductory query was, "Why do you blog and what is one thing you have accomplished through blogging that you are most proud of?" Chung's response (in part): My friends and I would e-mail …
Continue Reading about Bloggers Get New Machines In Return For Words →
Even The New York Times calls it junk mail: Over the last year, marketers sent more than 114 billion pieces of direct mail — catalogues, credit card solicitations, coupons and the like — an increase of roughly 15 percent from five years ago, according to the United States Postal Service. And in the last year, for the first time, the volume of bulk mail, which is all direct mail, exceeded first class. Advertisers like …
Continue Reading about Direct Mail May Not Be Sexy But It’s Still A Growth Biz →
By David Burn
Reuters points out that music for mobiles is turning into a masive business that device makers like Nokia are cashing in on. Consumers are increasingly snapping up mobile phones with built-in music players, and sales far outstrip shipments of dedicated MP3 music players. "The change in consumers' habits has started. The best evidence is our sales number. We are selling huge amounts," Tommi Mustonen, director at …
By David Burn
Ocean Spray, an agricultural cooperative owned by more than 650 cranberry growers, is embarking on an ambitious event maketing campaign in New York City today. "Bogs Across America" which will also visit Chicago and Los Angeles, recreates cranberry bogs in the nation's most urbanized landscapes, so city dwellers can enjoy the annual fall harvest first hand. Consumers who attend events in Chicago and Los Angeles will …
Lord knows the ad industry is a place for eccentrics and weirdness in general. But see if this story from LiveScience.com matches your workplace experience: In a recent study, bullied employees likened their experiences to a battle, water torture, a nightmare or a noxious substance. Understanding the seriousness of workplace bullying and what it feels like to get bullied could help managers put the brakes on the …
Continue Reading about Is Your Agency A Breeding Ground For Bullies? →
By David Burn
USA Today reports on organized resistance to unchecked/underegulated online marketing. A non-profit consumer advocacy group plans to ask federal regulators Wednesday to rein in the fast-growing $100 billion online marketing industry. The Center for Digital Democracy is expected to file a Federal Trade Commission complaint asking the agency to investigate online advertisers. It also wants the FTC to force companies to …
Continue Reading about Deceptive Practices And Privacy Violations Challenged →
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