It Takes Talent To Work With Talent

Michael Zhang of Folksonomy spoke recently with John Battelle, the founder and Chair of Federated Media Publishing.
Here’s a slice of their conversation:

Q. What are some challenges that you’ve experienced since starting Federated Media?
A. Working with the folks that we have selected to be in the network has been a learning experience, because they’re all very talented individuals and they require a certain level of handling with care. We spend a lot of time talking with authors, helping them understand the publishing and media business, taking care of issues that come up on a regular basis with their sites and conversations with advertisers. I did not expect to be as much in what might be called the talent business. I would say FM is very much in that business. I sort of thought, “We’ll put these authors together and of course we would take care of them,” but I did not understand the extent to which it’s our responsibility to ensure that the authors are taken care of and that their needs are met. It’s kinda funny that I didn’t realize that, because I’m an author. Sometimes the thing you don’t know is right in front of you.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am now head of brand strategy and creative direction at Bonehook in Portland, Oregon.