Advertising News and Know-How
Here's an interesting article from the Washington Post about Sears and its chairman, Edward Lampert. Lampert bought Sears in 2004. He has no retail experience. Actually, he's a Wall Street guy. So he's taking the money he makes from Sears and is turning it into a hedge fund while letting the stores die: But, if Sears the Retailer is ailing, Sears the Hedge Fund has never been healthier. Hedge funds are massive …
Continue Reading about Killing The Iconic Sears Brand, One Dollar At A Time →
By David Burn
SXSW is sensory overload. I finally waded through my film, interactive and music schwag bags. Lots of junk, of course, with several good mags tossed in--HOW Design Annual, Paste, Paper, Relix, Utne Reader, etc. In the interactive bag, I found three white pieces of paper stapled together. Simple black type on white pages. No design at all. All copy. Here's some: Not only can you interview while at SXSW for a shot at …
Continue Reading about Producers and Flash Programmers Wanted in Miami/Boulder →
Sometimes, I like Rachael Ray. Sometimes, I like Dunkin' Donuts. But together? I'm not sure about that. However, we're all just gonna have to get used to it: As its new brand representative, Ray will appear in a multi-platform marketing campaign for Dunkin' Donuts. Ray will also lend her perspective to the Dunkin' Donuts culinary team in the development of new, "better for you" food and beverage options. In recent …
Continue Reading about Rachael Ray Finds Time To Make The Donuts →
By David Burn
Shawn Waite's Shedwa Six--a six question interview series with ad geeks and bloggers--this week features Ariel Waldman from Shake Well Before Use. I find this exchange interesting: S: What impact, if any, do you think blogs serve in the ad community? AW: I find that blogs have really broken down the barriers between competing agencies over time. Rather than operating in isolated pods, we're sharing ideas and …
By David Burn
Ecko Enterprises is planning to open 150 full-price retail stores across the U.S. by the end of 2009, according to The Wall Street Journal. Mr. Ecko says he understands the risks. "If you want to grow a business in American malls...it's more than just being able to have the money for the key," he says. "There's theater to it. [Customers] want to feel something when they walk into a store. It's not enough to say, …
Over at AdFreak the comments have been coming in hot and heavy over this ad for a Boise bagel shop that ran in a local alt-weekly: But scroll down through all the cream cheese and schmear jokes and you'll find a comment from Brian at Idaho Ad Agencies: There's no reportedly about it -- it did run in the Boise Weekly. Even though it was supposed to be in support of the Vagina Monologues, what you see here is what was …
Seriously, can someone tell me what it was like to concept, present and shoot an idea like this? Because I just can't imagine working in an ad agency that would've done this. It's so far removed from the reality of my life as a copywriter in 2007. …
Continue Reading about The Consumer Is Not A Moron. She’s Your Skinny Wife. →
By David Burn
The New York Times looks at Next New Networks, a New York-based Internet start-up run and backed by former executives of MTV and Nickelodeon. NNN plans to offer a series of video-oriented Web sites — what the company calls micro-networks — on niche topics like do-it-yourself fashion, comic books, car racing and cartoons. The video above is from ThreadBanger (threadbanger.com), which offers a five-minute weekly show …
Continue Reading about World, ThreadBanger. ThreadBanger, World. →
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