Rachael Ray Finds Time To Make The Donuts

Sometimes, I like Rachael Ray.
Sometimes, I like Dunkin’ Donuts.
But together? I’m not sure about that.
However, we’re all just gonna have to get used to it:

As its new brand representative, Ray will appear in a multi-platform marketing campaign for Dunkin’ Donuts. Ray will also lend her perspective to the Dunkin’ Donuts culinary team in the development of new, “better for you” food and beverage options. In recent years, the company has introduced several new products that provide customers with additional on-the- go options, including Smoothies, Latte Lite and the reduced carb bagel; in addition, the company has been working since 2004 to remove trans-fats from all of its menu offerings.
“We believe there is tremendous synergy between Dunkin’ Donuts and Rachael Ray,” said Robert Rodriguez, Dunkin’ Donuts brand president. “Rachael’s philosophy of creating quality meals quickly and without pretense for busy people living busy lives is the same driving force behind the Dunkin’ Donuts brand.”

She’s all about cooking at home. And she’s even got an endorsement deal for cookware. So why is a good idea for her to push Dunkin’ Donuts on us?



About Dan Goldgeier

Dan Goldgeier is a Seattle-based freelance copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. Dan is also a columnist for TalentZoo.com and the author of View From The Cheap Seats and Killer Executions and Scrubbed Decks.