The Consumer Is Not A Moron. She’s Your Skinny Wife.

Seriously, can someone tell me what it was like to concept, present and shoot an idea like this? Because I just can’t imagine working in an ad agency that would’ve done this. It’s so far removed from the reality of my life as a copywriter in 2007.

About Dan Goldgeier

Dan Goldgeier is a Seattle-based freelance copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. Dan is also a columnist for and the author of View From The Cheap Seats and Killer Executions and Scrubbed Decks.