Social Networking…Hey, AOL Can Do That

Business 2.0 picked up rumors of the existence of AOL’s “MySpace killer,” due to launch in the next few weeks. According to reports, AOL plans to use its AIM instant messenger as a platform to jump on the social networking bandwagon. AOL program manager, Armughan Javaid, said the service “will be open for non-members, and […]

The Old Swipe Swindle

Do you like to raise hell against retail stupidity and injustice? Good. Here’s one for you. According to Consumerist, stores that ask for a minimum purchase to swipe your credit card, are most likely violating their merchant agreement.

Learning The Fractions Of An Online Economy

Scott Karp at Publishing 2.0 poses some interesting economic questions about scale and efficiency. As consumers spend more and more of their media time online, ad dollars have been pouring into online media — the assumption has been that the billions of dollars that large companies spend on mass media advertising and marketing (i.e. TV […]

Not So Fast With That Anonymity, Fella

The Los Angeles Times code of conduct requires journalists to identify themselves as such when dealing with the public. Michael A. Hiltzik, 53, a business columnist and a Pulitzer Prize-winning reporter for the paper, violated that ethics policy when using the names Mikekoshi and Nofanofcablecos, not only in posts to his own blog, but on […]

Purely Commercial Environment To Make Space For Ads

Ad Age reports on the desanctification of the iTunes store by advertising. Coming soon to iTunes: ads. Apple — a brand that prides itself on the purity of the user experience — will soon put up billboards on its popular iTunes service, according to content partners who have been briefed on the plan. Apple’s current […]

Can Unions Make A Comeback With The Help Of Advertising?

From the AP: The campaign set to begin Sunday is the first major initiative of the Change to Win labor federation. The 30-second ad, called “Make Work Pay,” shows shrinking images of workers as a narrator talks about the gulf between the rich and poor. “They don’t have golden parachutes or stock options,” the narrator […]

Let Words Work For You. Let Them Be Your Friend.

Todd at The Bullshit Observer dug up some wonderful thinking from a premier actor in one of his old concepting journals. MALKOVICH: We’re incredibly inarticulate, as a culture. We don’t really like language; I think we have a fundamental distrust of it. It probably has something to do with the fact that, to a great […]

Make Room For Marketing

Steve McKee of McKee Wallwork Cleveland in Albuquerque, NM has a piece in Business Week. His advise to budding entrepreneurs: If you can’t afford a marketing budget you can’t afford to open your doors. Is this dinosaur think? Or is it spot on?