Look, A New Fiefdom!

Fuse Sports & Entertainment Group is Omnicom’s latest foray into sports and entertainment marketing, according to The Wall Street Journal (paid sub. req.).

“Sports and entertainment are two areas that people are passionate about,” Ceo Steve Grubbs says. “Our clients are looking to attach themselves to passion points.”
Fuse will oversee four Omnicom-owned companies, including Full-Circle Entertainment, a content-development and production firm, and Optimum Sports, a sports-marketing firm. The announcement marks Madison Avenue’s deepening interest in both entertainment marketing and content creation.

No word on how youth marketing agency, Fuse Marketing is taking the news.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.