He declined to detail the reasons for his departure, which leaves the Santa Monica, Calif., agency without its chief creative officer. Colby plans to open a new shop focused on Internet advertising and local clients.
Colby launched a shop called Larsen Colby in 1984. He soon partnered with New York-based creative director George Lois and the agency went through various name changes before Colby left in 1997 to run the Lord Dentsu shop in Santa Monica. After a year as Colby Effler, the company was rechristened Colby & Partners.
A Namesake Departure
I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am now head of brand strategy and creative direction at Bonehook in Portland, Oregon.