Viral Hunters Find Their Trophy Buck


Where’s My Jetpack sees too close a connection between this viral video made by a young man in Montana and the above spot for Altoids made by Leo Burnett.

George Parker would call this an “homage.” I call it a hosejob.

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About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.