Shepardson Stern + Kaminsky are the stars of a New York Times story about Delta's reconfigured brand position, now that the airline has emerged from Chapter 11 and its shares are scheduled to resume trading on the New York Stock Exchange. SS+K was founded by partners with experience in elections and crisis communications. The agency, which is partially owned by Creative Artists Agency, was recently hired by Senator …
Minneapolis In May: A Chill Wind Blows
The St. Paul Pioneer Press takes a look at Fallon's latest trials and tribulations: Todd Riddle just got one of the top advertising jobs in the Twin Cities, as creative director at Fallon Worldwide's Minneapolis headquarters. So why are ad watchers already wondering how long he'll last? The Twin Cities' second-largest agency has seen a lot of turnover at the top lately. Riddle is Fallon's third creative director in …
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Watch This, Listen Up, Click Here: Read This While It’s Still Relevant
While there are books on creativity that may prove useful for a long time, books about media tend to have a shorter shelf life. Which is why I say go read Watch This, Listen Up, Click Here: Inside the 300 Billion Dollar Business Behind the Media You Constantly Consume ASAP, because next year it could be totally obsolete. But right now, it's a great read. Written by David Verklin, the CEO of Carat, and Bernice …
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The Wall Street Journal Could Become Even More Conservative
According to Ad Age and other media sources, the Bancroft family, controlling shareholders of The Wall Street Journal's parent company , Dow Jones & Co., is considering a $5 billion buyout offer from News Corp., the international media conglomerate controlled by Rupert Murdoch. Reports claim the Journal's newroom is buzzing with the news. And not in a good way. The Independent Association of Publishers' Employees, …
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Chase Bank Gets Caught In A Web
Advertising is all about engaging consumers and interacting with them, right? Let's see just how much Chase Bank wants to engage with its consumers after this: I loves me some YouTube. If companies can use it to get their message out virally, they also have to endure the flip side. However, there's more on the story here. Researchers for the Service Employees International Union, which is battling the banking giant …
The Dog Ate My Magazine
The New York Times shares a story about Business 2.0's recent data fumble. On Monday night, April 23, the magazine’s editorial system crashed, wiping out all the work that had been done for its June issue. The backup server failed to back up. The recovery was made much easier, paradoxically, by a bane of modern business, litigation — or at least the fear of it. “The text had all been copy-edited and sent off to the …
Gorillas In The Dust
Copy: Rain forest cries out. But the chainsaws don't let you hear it. [via Shedwa] …
The Story Is In The Numbers
For the 63rd year in a row, it's Advertising Age "Agency Report" time. And if you're in marketing services, particularly digital, you're in for good news. Agency revenue from marketing services rocketed 13.1% to $15.1 billion, the strongest growth since the recession. Agency revenue from traditional advertising and media rose just 4.2% to $13.1 billion, the weakest growth since 2003, the first full year of the …
