Delta Back In The Pilot’s Seat

Shepardson Stern + Kaminsky are the stars of a New York Times story about Delta’s reconfigured brand position, now that the airline has emerged from Chapter 11 and its shares are scheduled to resume trading on the New York Stock Exchange.
SS+K was founded by partners with experience in elections and crisis communications. The agency, which is partially owned by Creative Artists Agency, was recently hired by Senator Barack Obama, Democrat of Illinois, to advise his presidential campaign in areas that include reaching younger voters and using nontraditional media for persuasive purposes.
Showing off some of their finely-honed political savvy, Delta is partnering with The Conservation Fund, to become the first U.S. airline to buy trees to help offset carbon emissions associated with air travel.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.