John Winsor, CEO of Boulder-based crowdsourcing agency Victor & Spoils tells an interesting story on his personal blog about a friend who in the outdoor equipment industry. According to Winsor, his friend’s company is well supported by its customers, some of whom have posted popular fanmercials on YouTube. (Yes, I just made that word up.) […]
SocialBuy is a new “social buying” site offering vouchers for discounts on luxury products and services often from retailers that have never before discounted — but now must in order to stay afloat in this economy. Naturally, the company wants to use social media to spread its social buying message. That was interesting… This is […]
Impossible Hamster is a project from the new economics foundation, an independent think-and-do tank based in the U.K. [via Osocio]
Why is the band Devo doing a color study? That’s sort of like asking why they play music with flower pots on their head. To promote their first album in 20 years. Duh. Bob Garfield of Ad Age tries to explain: Ahh, but of course. The agency here is Mother, whose Swedish principals pioneered Devo-ish […]
Friend of AdPulp, Sally Hogshead, was in Toronto last week as part of The Art of Marketing conference. Here she is responding to some of the conference participants’ questions about her new book, Fascinate: Your 7 Triggers to Persuasion and Captivation. I like how midway through the video, Hogshead says, “What branding is about is […]
According to Adfreak, EA began running TV ads on Feb. 22 for Hawkpanther.com, a site that supposedly helps you learn to steal a friend’s girlfriend, fiancée or wife. The Hawkpanther character (and resulting campaign) is, of course, just an ad for EA’s game, Dante’s Inferno. I mean, what else could it possibly be?
Grumpy Brit makes the point that the Web frees us to become even more self-indulgent than we already are as advertisers. Yet the inverse is also true. Brands, like Pringle of Scotland, can take the high road and become even more adept storytellers than they already are.
Beet.tv‘s interview with Amanda Richman, managing director of digital at MediaVest, the giant media buying company, is a rapid fire (while smiling) assault on any who might doubt where the action is.
video by Chisel Industries of Bozeman, MT Portland-based Keen Footwear makes great shoes. That might be enough for some, but Keeniacs want more. They want their brand to stand for something and it does. Just what it stands for can be pieced together on the company’s blog and on YouTube. One new product video inspired […]
BFG Communications in Savannah is once again looking to hire an Assistant Content Manager. Last time BFG did that, they asked prospects to contact them via Twitter. Doing so led to a storm of publicity for the company and a new employee in Hal Thomas. Now there’s another opening and again BFG wants to hear […]