Cadbury sells a chocolate bar in Australia called Boost. Droga 5 in collaboration with BE VIACOM, Ignite Media Brands and Carat sold Cadbury a cat video. Sadly, it's a mocumentary that's been done before. According to Campaign Brief, the three-part series, cleverly titled "Meme Myself and I," is running on MTV Australia. The video also has nearly 60,000 views on YouTube. A comment on Campaign Brief …
Lots of Small, But Interested Audiences. What’s A Brand To Do?
With both YouTube and Hulu investing large sums in original serial content, there's a sizable opportunity for brand integration, brand-sponsored content and an opportunity for content companies to be born and built. In Los Angeles today, the production community is well aware of the potential in video, but it's not like the hits are rolling off the fingers of screenwriters from Pasadena to Long Beach. Be that as …
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Don’t Know About The Blades, But The Commercial Is F–in Great
The Dollar Shave Club is definitely making a splash with this spot: For some backstory, Fastcocreate has more: It turns out the guy in the video really is the founder and CEO of the new start-up, Michael Dubin. What’s more surprising, though, is the fact that he made the ad himself. “The world is filled with bad commercials and people who are marketing too hard," Dubin says. "I think what we wanted to do …
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Not Your Father’s Dealer Advertising
Joel Ewanick, GM vice president and Global Chief Marketing Officer, hopes you will find Chevy's new online content offering, "Under the Blue Arch," funny, charming and interesting. Of course, that is a lot to ask. “We want America to get to know these characters and develop a relationship with them,” Ewanick told Detroit's CBS affiliate. Ewanick wants to alter your perception of Chevy dealers. …
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OK Go Makes Music In A Chevy
Indie rock and the Super Bowl? Thanks to Chevy and Goodby Silverstein & Partners, they do indeed mix. OK Go set up over 1000 instruments spread out over two miles of desert near Los Angeles. A Chevy Sonic was outfitted with retractable pneumatic arms designed to play the instruments, and the band recorded this version of "Needing/Getting," singing as they played the instrument array with the car. "Car …
FedEx Man Takes His Job And Shoves It
FedEx charges a good deal of money to move precious packages around the world in very few hours. It's a high wire act, and the holidays add considerable pressure on the company's staff to perform. Sadly, not every staffer is able to perform up to the company's standards, a fact that will be made increasingly evident, thanks to the number of cell phone cameras, and home security cameras in play today. The …
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Dropping Knowledge By The Bay
The San Francisco Egotist is upping its content offering via a new 10-part series featuring some of the city's top creative minds. Starting Monday, November 14th you can check out episode one of the roundtable discussions between Rich Silverstein, PJ Pereira, Kevin Roddy, Paul Venables, Steve Stone, Rob Price, Stephen Goldblatt, Tommy Means, DJ O’Neil, Scott Duchon and Ron Lim. …
When The Cabo Wabo Tequila Starts Flowing, So Do The Stories
I'm kinda amazed Mick Fleetwood remembers anything, but in this video, sponsored by Cabo Wabo Tequila, the Fleetwood Mac co-founder shares a drink and a memory with NYC-based artist Nicole Atkins. Creative agency Exposure created this video for the tequila brand. It's the first part of the brand's "Off The Record" video series, which will feature rock legends teaming with up-and-coming talent. It'll only …
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