Tod Sacerdoti, CEO & Founder of BrightRoll, the world’s largest video advertising network, is offering his company’s POV on the video advertising category, one of the few growth areas in the advertising business today. POV: Point of Video View more presentations from Tod Sacerdoti. According to Wikipedia, BrightRoll offers an array of video advertising unit […]
According to The Wall Street Journal, YouTube will begin testing a new online video service on Friday, entering the rental turf of other technology giants such as Apple Inc., Amazon.com Inc. and Netflix Inc. YouTube will begin testing the service with five movies from the Sundance Film Festival. It plans to later expand its rental […]
[via Spike at Brains on Fire]
Palladium Boots and VBS.tv, a division of Vice, have teamed up to create lifestyle content meant to entertain hipsters in need of footwear. According to Ad Age, Virtue (the in-house agency at Vice) is agency of record for Palladium’s global creative and media accounts–a unique position for an in-house agency. Ad Age points out that […]
Alex Bogusky doesn’t have enough to do, so he’s hosting a live show on Justin.tv. Watch live video from FearLess Q+A on Justin.tv If you’d like, you can keep up with the show on Twitter.
Eric Karjaluoto’s new book Speak Human is about how small companies can outmarket their larger competitors by getting personal. To promote the book and the ideas therein, Karjaluoto is sending out copies with handwritten notes to members of the industry press (thanks Eric!) and making videos for his book’s YouTube page. Like this one (careful, […]
It’s a rare software product that launches with the help of Biz Markie and Andy Milonakis. TuneUp must be something special.
To help launch Damico Kitchen & Osteria in the Chambers Hotel in downtown Minneapolis, Brew Creative placed cameras in the kitchen and streams the images live and uncut every night at damico-kitchen.com. They’re also beaming the images to a massive screen in the courtyard of the hotel, which is visible to traffic, and pedestrians along […]
Given the concern people have for their privacy in online environments (as noted this morning by Danny G.), Lotus Knows is kind of a strange campaign. Learn more about IBM’s desktop product at LotusKnows.com.
Candace Bushnell is working with Maybelline on The Broadroom, a made for the Web knock off on her hit show Sex in the City. Episodic content. Episodic content. Episodic content. How many times will Stuart Elliott of the The New York Times and I go over this? Web series are being created specifically for advertisers, […]