Stanford Law professor and copyright law expert, Lawrence Lessig, appeared on NPR's Fresh Air with Terry Gross on Monday to promote his new book, Remix: Making Art and Commerce Thrive in the Hybrid Economy. It's a 37-minute segment with lots of interesting information. At 17:19 in, Lessig says, "The question is whether copyright is creating an incentive to produce something new. That's what copyright is about. It's …
Red Trucks Turning Green
Coca-Cola Enterprises chairman John Brock spoke to Knowledge@Wharton about several subjects. One that I want to highlight is the company's use of hybrid delivery trucks. We've got the largest fleet of large-scale, hybrid electric trucks, 142 of them, of any company in the world. And we've had ten here in Philadelphia, we've got ten in New York, ten in Atlanta. You'll see them as you go around. And what's so exciting …
OMG, Clients Don’t Need Us Anymore. Wrong!
Adrian Ho of Zeus Jones, writing in Adweek, sounds the alarm for agencies hoping to profit by developing social media campaigns for their clients. ...a growing number of highly respected marketers don't actually see a role for their agencies in social media. Writing on my blog, Barry Judge, CMO of Best Buy, said: "I do feel very strongly that people who work for companies have to participate as themselves in social …
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Bookishness
A lot has changed in this business since the turn of the century. One of the most dramatic changes is given voice by Traci Armstrong, the director of talent acquisition at Organic: If you're creative, it's expected in this digital age that your portfolio is online. It makes a bad first impression with most creative directors and recruiters if you drop off a "hard copy" of your book, rather than just forwarding a …
A Vehicle For Icy Conditions
Quick, what kind of vehicle do soccer moms drive? Okay, that was too easy. Here's another one...What kind of vehicle do hockey moms (and dads) drive? If RPA has anything to say about it, the answer is a Honda. Honda's new campaign supporting its National Hockey League (NHL) sponsorship launches Jan. 1, 2009. …
Shake Your Twitter Maker
Twitter may be looking for a monetization strategy but some Twitter users have already found one. According to Internet News, one of those users is Dell. Some businesses have discovered that Twitter is an effective way of communicating with consumers. Dell says Twitter has produced $1 million in revenue over the past year and a half through sale alerts. People who sign up to follow Dell on Twitter receive messages …
Super Dog Bowl
Pedigree, which is owned by Mars, will be running a Super Bowl ad next February, but the ad won't tell pet owners why the brand is superior to P&G's Iams or Colgate-Palmolive's Hill's Science Diet. Instead the ad from TBWA\Chiat\Day will encourage pet adoption. Here's more from The Wall Street Journal: Pedigree, which has never advertised during the big game, says the cause-marketing approach is the way to go. "It's …
People Who Fire People Are People Too
Ad Age probably realizes that only the still-employed get the copy of Ad Age that's being routed in the office, so they're trying to feel the pain of management: Already beset with worries over flagging income and burdensome expenses, those in the top roles face the unenviable task of letting staff go. And while the holidays may be a time of forgiveness and harmony, this year there will be little empathy for the …
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