Paid, owned and earned. These words and more will be on the lips of interactive marketing pros next week in New York City, as they take part in the second annual IAB Innovation Days @ Internet Week on June 8th and 9th. “It is time to admit to ourselves that almost everything we have done over the past decade optimizes interactive media for direct response and promotional advertising,” said Randall …
No Wallet Required, Just An Expensive Smart Phone
Square, the other company from Twitter co-founder Jack Dorsey, is working hard to make offline payments easy. And as Dorsey reminds in this piece from Fortune, 94% of all transactions happen offline. I have to admit that I am slow to adopt certain technologies. I don't have a tablet, for instance. So, I'm looking at this CardCase functionality from Square and asking, "Is this actually easier than paying with …
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Social’s Effectiveness Is Over-Hyped
New business consultant, Michael Gass, knows a lot more about acquiring new business than I do. One look at his About page and all his "Career New Business Acquisitions" tells me that much. Yet, I take Gass' interest in, and relentless promotion of social media as a vehicle for new business, with a major grain of salt. Here is but one of many mandates issued by Gass regarding the need for social. The growth of …
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PBR Before There Were Any Retro-Seeking Hipsters
Daily Mail is sharing rare color photos taken during The Great Depression by Farm Security Administration and Office of War Information photographers. Most of the images reveal the true grit of the American people, but here's one that shows us something else. I'm not sure what Pabst means by "Blended 33 to 1"? But I am sure that a massive red, white and blue out-of-home advertisement that hundreds of …
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New Tool In American Express OPEN’s Small Business Toolbelt
American Express OPEN has launched AdManager, another product meant to help small business owners manage their online marketing. AdManager is the second marketing application in their Business Apps suite. The first was SearchManager, an online solution for managing paid search campaigns across all major search ad networks. AdManager simplifies the inherently onerous process by offering a start-to-finish …
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The Biggest Internet IPO Since Google’s In 2004
The New York Times, The Wall Street Journal and Business Insider are all closely watching LinkedIn's initial public offering today. LinkedIn’s IPO, which priced last night at $45 a share, has more than doubled in early trading, to prices north of $90 a share. Which means LinkedIn’s valuation shot to roughly $8.5 billion in a matter of hours. That's a lot of money for a company that made $15 million in earnings …
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Some Brands Need To Brand Themselves As Great Employers
You'd think that in this economy, employers wouldn't have to make a huge effort to attract candidates. Not so, according to an article in The Wall Street Journal: Candidates such as chemists and businesspeople sometimes assumed that PepsiCo only had roles for individuals with experience in the food-and-beverage industry, said Paul Marchand, vice president of global talent acquisition. The new campaign aims to …
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Can AgencyFinder Make Great Matches?
Ad agencies and marketing firms are always on the look out for new business, and clients often need a methodical process for finding the right shop. AgencyFinder.com might be the answer, and its relaunched site includes an upgraded platform. From the press release: By adding video enhancement, deepening the Q & A database and introducing a streamlined 21st Century agency invitation and client evaluation platform, …
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